Welcome!

New Here? Welcome!
Be sure to subscribe to get the latest tips by email.
Scroll down to the topics or use our custom search.
Drop us a comment, and we'll source an answer for you.

Wondering About SEO?

What is SEO? Why is it important?

SEO,catch phrase for numerous techniques website masters use to increase search engine page ranking,is also surrounded by a mystique of ‘black hat’ and ‘white hat’ techniques.This article,inspired by Dan Vanderzwet, defines SEO,and gives some examples of ‘white hat SEO web wizardry’.

SEO : Definition and Explanation

SEO stands for Search Engine Optimization -in other  words-making it easy for search engines to read and categorize the content of your site.The easier it is for search engines to accurately determine the content of your site,the higher your page ranking will be in search results. There are many techniques which can be used to SEO your site, but stay away from 'black hat 'techniques.

SEO:Black Hat SEO

‘Black Hat SEO’ vs ‘White Hat SEO’ is an ongoing controversy. Many are drawn to using ‘Black Hat SEO’ as a quick fix, unfortunately ‘Black Hat SEO’ is also a fast fail.  Search Engines penalize,and even de-list sites found to be using Black Hat SEO techniques,such as white on white words unrelated to your site, or using competitors’ names as keywords. ‘Black Hat SEO’ also results in a high ‘bounce rate’,as visitors soon discover your site has nothing to do with their search query –further dropping your search engine ranking. Why waste time,money and effort on ‘Black Hat SEO’  techniques,when there is plenty of 'White Hat SEO' that can be done.

SEO: White Hat SEO

'White Hat SEO' or 'White Hat Wizardry' on the other hand, has long lasting effects. Some easy 'White Hat SEO' techniques include:
  • Using appropriate niche keywords in: website names, headers, alt tags on pictures, the first paragraph in an article, as well as
  • Avoiding leaky link lists, and
  • Creating a network of appropriate back links through website listing,  reviews,and leaving appropriate comments on blogs and forums.
  • Using search engines to your advantage  search for your site using keywords,or the name of your site and click the link to your site, and only visit a competitor’s site by typing their actual search address into your browser bar,never clicking their link.
There are many more legitimate custom 'White Hat SEO' techniques that can be used to help your business using statistical analysis of your products, services,and your competitors. If you would like assistance either learning these techniques in a hands –on Skype workshop with others or one on one, this can be arranged. Ob the other hand, if you are short on time, you can contract out 'White Hat SEO' as well.When hiring someone to do SEO work,make sure their work will not place your site in jeopardy of being de-listed. ‘Black Hat SEO’ is a waste of your money.

This article was inspired by Dan Vanderswet of Potash Creek Farms who asked:'I am unfamiliar with the acronym SEO. Can you explain?'
Need SEO Help? No time to work on white hat SEO’ Need a ghost writer? Want your product or service reviewed?  Please post your comment below. Want help with another topic? Post your comment on our Minute to Market Facebook Wall , Tweet Suzanne , or email http://scr.im/webwizard Wishing you success,
+Suzanne

About Suzanne Sholer
image  Suzanne Sholer BA B.Ed Social Media Marketing Enthusiast
Suzanne Sholer BA B.Ed
Growing up a daughter of serial entrepreneurs, gave me an appreciation for small business marketing. Add to that ;a passion for empowering others, a B.A. B.Ed with undergrad courses in psychology of marketing gained through media studies, and you get Blogged Tips - A DIY file of Social Media Tips where I blog solutions to Social Media questions.
Need help implementing this tip or with another Social Media conundrum? Drop a confidential comment with your email address on any post.

17 comments:

Christopher Bricks said...

Glad you covered the black hat and white hat techniques. It seems it gets harder and harder everyday to tell which seo techniques are white or black hat. If you're hiring anseo company make sure you ask them what techniques they like to use so you know whether they will be representing your company with white or black hat techniques. Thanks

Miles Greyson Jr. said...

Glad there are people out there clarifying what white hat and lack hat seo techniques are. It seems like nobody knows the difference these days, and the amount ofseo agencies performing black hat seo is still pretty astonishing. If you're representing somebodies brand, using black hat seo is simply unnacceptable.

Alex Jovic said...

This explains a lot! I've just started working with seo for my business, and there are so many different tools that it's really hard to know which ones are acceptable and which ones are illegal. So thank you for clarifying! It's greatly appreciated!

SuzSaver said...

Generally white hat is work that is above board and honest,that doesn't try to trick search engines,or searchers into thinking something is there when it isn't

Another black hat SEO that many try to use on blogs is the seeding of 'do follow' links into blog comments,without posting reciprocal links,or removing reciprocal links after posting. Something to watch for,should people post comments with links on your blogs.
We have to swat a lot of spam comments,linking to sites that if we were asked for back links we might gladly post them.
Z much better way of obtaining links

aaaaaaaaa said...

Nice post
Thanks for sharing..

Search Engine Optimisation

Webdesign said...

It is very informative and very helpful on my research regarding seo techniques. Thanks for sharing this post. web design manchester

Webdesign said...

web design manchester

smith said...

hello guys .... very interesting post
Search Engine Optimisation uk

Fernandis said...

hello Nice job!!
It is very informative and very helpful on my research regarding seo techniques. Thanks for sharing this post.
Search Engine Optimisation manchester


 

Fernandis said...

hello Nice job!!
It is very informative and very helpful on my research regarding seo techniques. Thanks for sharing this post.
Search Engine Optimization

david said...

hello Nice job!!
It is very informative and very helpful on my research regarding seo techniques. Thanks for sharing this post.
Web Design Halifax
 

anna steve said...

Hi, I'm looking for some thing that is relevant to this and it makes me feel happy, because that was perfect .Scrap My Car Manchester

rituujames said...

Hi, I'm looking for some thing that is relevant to this and it makes me feel happy, because that was perfect short term loan

Smith said...

hi guys .... very nice post
inverary hotel
 

Smith said...

hello Nice job!!
It is very informative and very helpful on my research regarding seo techniques. Thanks for sharing this post.
driving lessons bath
 

Guest said...

hi guys .... very nice post
driving lessons bath

Mat said...

Hiya

Get Blogged Tips by eMail

Enter your email address:

Delivered by FeedBurner

Blogged Tips Search

Recent Biz Tips

Related Posts Plugin for WordPress, Blogger...