What is SEO? Why is it important?SEO,catch phrase for numerous techniques website masters use to increase search engine page ranking,is also surrounded by a mystique of ‘black hat’ and ‘white hat’ techniques.This article,inspired by Dan Vanderzwet, defines SEO,and gives some examples of ‘white hat SEO web wizardry’.
SEO : Definition and ExplanationSEO stands for Search Engine Optimization -in other words-making it easy for search engines to read and categorize the content of your site.The easier it is for search engines to accurately determine the content of your site,the higher your page ranking will be in search results. There are many techniques which can be used to SEO your site, but stay away from 'black hat 'techniques.
SEO:Black Hat SEO‘Black Hat SEO’ vs ‘White Hat SEO’ is an ongoing controversy. Many are drawn to using ‘Black Hat SEO’ as a quick fix, unfortunately ‘Black Hat SEO’ is also a fast fail. Search Engines penalize,and even de-list sites found to be using Black Hat SEO techniques,such as white on white words unrelated to your site, or using competitors’ names as keywords. ‘Black Hat SEO’ also results in a high ‘bounce rate’,as visitors soon discover your site has nothing to do with their search query –further dropping your search engine ranking. Why waste time,money and effort on ‘Black Hat SEO’ techniques,when there is plenty of 'White Hat SEO' that can be done.
SEO: White Hat SEO'White Hat SEO' or 'White Hat Wizardry' on the other hand, has long lasting effects. Some easy 'White Hat SEO' techniques include:
- Using appropriate niche keywords in: website names, headers, alt tags on pictures, the first paragraph in an article, as well as
- Avoiding leaky link lists, and
- Creating a network of appropriate back links through website listing, reviews,and leaving appropriate comments on blogs and forums.
- Using search engines to your advantage search for your site using keywords,or the name of your site and click the link to your site, and only visit a competitor’s site by typing their actual search address into your browser bar,never clicking their link.
This article was inspired by Dan Vanderswet of Potash Creek Farms who asked:'I am unfamiliar with the acronym SEO. Can you explain?'
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About Suzanne Sholer
|Suzanne Sholer BA B.Ed|
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