Google Adsense vs Google Adwords What's the Difference?Google Adsense and Google Adwords, such similar terms, many people mix them up. What is the difference between Google Adsense and Google Adwords? The short answer is: Google Adsense pays you, and you pay for Google Adwords.the following comparison explains more about how the Google Adsense and Google Adwords programs work, and gives a few tips on how you can increase your profitability from each program.
Google Adsense – How it WorksGoogle Adsense ads are the advertisements you see on this blog, and many other sites. The ads you see, are determined by a rather amazing algorithm which takes into account both your browsing and the content of what you are reading on the site. The ads you see may be quite different from the ones I see. Contrary to popular belief, Google Adsense is not a get-rich quick formula to the internet, but it does pay, and you can increase the amount you receive in payments by changing the look and layout of your ads, but most importantly,the number of visitors to your site. Who pays you? That's where Google Adwords comes in.
Google Adwords - How it WorksEach Google Adwords ad appearing on a site, is paid for by that advertiser. Google Adwords are an excellent form of advertising, and can outperform print advertising in many ways. For example,if you place an ad in a newspaper,your ad will appear in a certain number of newspapers. However, the paper cannot guarantee how many people will really see your ad. Google Adwords, statistics on the other hand, let you know exactly how many people saw your ad, and how many people clicked your ad to find more information. Making sure your ad appears to qualified potential customers, and turning those clicks into loyal clients, is where increasing your return on investment comes in. After countless hours of study, and work with Google Adsense, Google Analytics, and Google Adwords I have found several keys to statistically increase your return on investment with Google Adwords campaigns. A successful Google Adwords Campaign will have your ad appear before your target audience, lead qualified potential customers to your site,and have them perform an action transforming them from curious browser into loyal customer. Would you like help creating that type of campaign? Contact me today!
Suzanne Sholer B.A. B.Ed., is an award-winning public speaker, who uses statistical analysis to help small businesses and organizations establish a better blink, and increase their return on investment both online and off line in marketing their businesses. She has been writing for 'the net' under an alias for over 5 years A member of Toastmasters International, and International Social Media Girlfriends, she founded the Omemee Pigeon eFlyer –providing targeted synchronized online advertising for a small rural community, this innovative use of integrated Social Media networks lead to the development and expansion of ‘Our News’ a password protected international online training and development program for those wishing to develop localized social media synchronised online publications. Suzanne saves small businesses time, and helps them get found online by their target audience.