3 Big Reasons Your Facebook Ads Suck!

Blogged Tip : Facebook Advertising Failing? Try This! 

Facebook advertising can be very effective.
Is your Facebook advertising getting results?
No?
Here are three big reasons your Facebook ads Suck!
Often people complain their Facebook advertising is not working. It is not the platform.
It is your ads!
This post has three of the biggest mistakes people make with Facebook advertising.
Once you know these mistakes, you will hopefully wil see improved Return On Investment of your advertising dollar.
FTC Disclosure: Blogged Tips accepts paid advertising including affiliate links to help pay our bills. For more information see our policies page.
Today's post is written out of frustration at seeing businesses throw away their advertising dollars.
So why are your Facebook ads failing?

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New Facebook Call To Action Button Will It Benefit your Business?

Facebook New Call to Action Button Faces Mixed Reviews

Facebook recently tested a new call-to-action button with several US Facebook Pages. The button, which will be available worldwide in 2015 has been met with mixed reviews.While some pages have noted excellent results, the wording of the button has not been useful to other pages at all.
FTC Disclosure: Blogged Tips accepts paid advertising including affiliate links to help pay our bills. For more information see our policies page. 
What changes would other pages like to see? Here is a brief synopsis of the new Facebook Call to Action Button and changes suggested by dissatisfied Facebook page admins. https://www.facebook.com/business/news/call-to-action-button

New for Facebook Pages: Calls to Action 

Facebook is building new ways for people to interact with businesses, and recently unveiled a new call-to-action feature meant to help Facebook Pages drive business objectives. The call-to-action button as shown in the example below, is located to the left of the current Like button.

New Facebook Call-to-Action Button -Image from Facebook

Facebook Call to Action Button Kudos

The new Facebook Call-to-Action button links to any destination on or off Facebook and is meant to align with a business’s goals.  The button will be accessible on mobile devices

Facebook Call to Action Button - Improvements Needed

Unfortunately, the wording of the Facebook Call to Action button is missing the mark for some pages. Currently, page admins can select from the following actions:

• Book Now 
• Contact Us 
• Use App 
• Play Game 
• Shop Now 
• Sign Up 
• Watch Video 

Since many Facebook pages are set up by non-profits, one logical addition would be "Donate" Another missing call to action - "Subscribe" would be welcomed by many page admins. Could Facebook simply allow page admins to designate their own choice of Button wording? While it might solve some problems, it could also create a major headache with people reporting violations. Perhaps a solution could be for Facebook to allow page admins to request wording for their Call to Action Button.
Facebook highlighted  online retailer Dollar Shave Club, as an example of a page using the call-to-action button to successfully boost its customer acquisition efforts. However, other page admins found none of the seven calls-to-action available suit their page.
Would the available calls to action benefit your page?
Watch for the new Call to Action Button to roll out in your country soon.
Wishing you success,
+Suzanne

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About Suzanne Sholer

Suzanne Sholer BA B.Ed

Growing up a daughter of serial entrepreneurs, gave me an appreciation for small business marketing. Add to that ;a passion for empowering others, a B.A. B.Ed with undergrad courses in psychology of marketing gained through media studies, and you get Blogged Tips - A DIY file of Social Media Tips where I blog solutions to Social Media questions.
Need help implementing this tip or with another Social Media conundrum? Drop a confidential comment with your email address on any post.

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Facebook Giveaways - Liking Pages Entries Not Allowed !

Facebook Giveaways: Policies Updates Change How Giveaways May Be Run!

Facebook released another policy update that seems to have missed the attention of many Facebook page admins. If you're a Facebook page admin, it's important to follow policy updates, so you don't lose access to your page and all your hard work. Believe me, it's not fun!
It's not surprising that many people have missed this policy update, because it's not posted in the policies update, but in the Facebook Developers blog.

Facebook Giveaways November 2014 Update - Tips for Increasing Page Reach

What does this Facebook policy change state?
Glad you asked!

Facebook Policies Update Affecting Giveaways

When Facebook updated their platform, about 90 days ago,  they also announced changes to what page admins would be allowed to do on the platform. Here is the statement pertaining to Giveaways:

To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

Facebook also specifically stated:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

However, it remains acceptable to incentivize people to login to apps, checkin at a places or enter a promotion on your app's Page.  Developers had to update their apps to comply with these policy changes by November 5, 2014.
This new change is in addition to the previous policy change that prohibits pages from having contestants use inaccurate tagging, such as tagging themselves or another person on a status or picture that is not about that person, or requiring people to share items on their profiles for entries.It is also in addition to requiring Pages to post Terms of Service.
So if Facebook admins can't ask people to like their page, like a post, tag their friends or share their page, what can they do?

Facebook Giveaways Permitted Actions

While some Facebook admins are asking entrants simply to "visit" their page, hoping the visitor might like the page while they are there, it's actually counter-productive to have contestants "Like" your page. Why?
 Unless fans interact with your page, the more inactive Facebook Fans you have, the fewer people Facebook shows your posts to. What are some more effective actions?
One of the most effective actions Facebook page admins can require is to ask entrants to comment on a specific post on your  page.  The more comments a Facebook post has, the more people Facebook shows the post to,
When fans comment on a status, be sure to like their comment and reply to it, this will stretch your organic reach even further.
Another very effective action that has not yet been regulated, is to ask contest entrants to message your page. This allows you to contact the people who enter your giveaway by messaging them back or even by email.
Remember, these changes are in addition to previous Terms of Service.
How did we find out about this change in Facebook Policies? Let's just say a little birdie ...errr helicopter told us.
A helicopter?
 Yes. We highly recommend using Rafflecopter for giveaways, even on your Facebook page, and subscribing to their blog for updates.
Don't lose all your hard work. Follow Facebook's Terms of Service, and keep your account in good standing.
You might also want to subscribe to our Blogged Tips blog, for more Facebook Secrets to painlessly increase your organic reach.
Wishing you Success,
Suzanne

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Why Still Use 3rd Party #Giveaway Apps? 4 Important Reasons!

Facebook Giveaway Policies Revised Again

Facebook revised their policies regarding Giveaways in August while I was recovering from a serious injury, perhaps policing all those Facebook Giveaways became a major headache. Facebook has now relaxed many of its rules on running Giveaways. Wait- before you break out in cheers,

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Facebook Pages Introduces - 'Posted By' for Team Managed Pages- What Do You think?

Facebook Admins Welcome Facebook 'Posted by'!

Facebook introduced a new welcome addition to Facebook Pages - 'Posted by' How will this improve your Facebook page?

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Why Do Facebook Post Impressions Vary ?

Our Readers Write: Why Do Facebook Post Impressions Vary So Much?

Nick H. Writes: Sometimes page posts receive extremely low impressions, why? My page has almost 3,000 likes, and usually a post will receive between 2000 and 4000 impressions, but occasionally and more frequently recently - a post will get less than 100.

 Why Facebook Post Impressions Can Vary

The number of impressions for a page can depend on a large number of factors including: time of day posted, number of other posts posted at that time, and whether people find your post interesting enough to share it with others. In addition to this, if it nay be grouped with a number of other posts automatically posted using certain for example  Networked blogs  or posts of a similar topic  ie Valentines .

In addition, Facebook changes now choose to show the most popular posts in a feed, rather than the most recent posts to people and pages subscribed to your page.

Do Facebook Interest Lists Influence Impressions? 

Despite false rumours and bruhaha  that Facebook is MAKING pages pay to be seen, interest lists have little effect on whether page posts are seen. Paying to promote your posts is simply another way Facebook is offering a paid solution to page owners to reach their fans.There is a much more influential FREE way to reach more of your fans - The new RECEIVE NOTIFICATIONS could really boost yout page visibility.

How to Boost Your Facebook Page Visibility

Facebook Page Visibility is linked to the Facebook Algorithm which dsplays posts according to tge likliehood of people interacting with those posts.  First your posts are shown to those who most recently Liked posts,shared or commented on them, then it sends the posts to the next most likely candidates. Therefore, it is important to increase engagement with your page to boost visibility. 

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Highlighting Your Event Using Facebook!

How To Create Facebook Events

Using Facebook Events to promote your group or business is a great strategy. However since timeline, there are some changes to the process. Here are the basic steps involved in creating a Facebook event using the ‘Events App’. Further posts will cover how to spread the word about your event, how to promote your page and business using your event, why you want to create a new event each time, and more helpful tips. Questions? Comments? Don’t be shy! Drop me a private comment below, and mark it private if you rather it not be shown.
Creating Facebook Events Steps

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Automatically Publishing Your Blog To Facebook?: RSS Graffiti!

RSS Graffiti Beats Networked Blogs -Review

While Networked Blogs helps bring higher Search Engine ranking,and can bring more followers to your blog,than RSS Graffiti , when it comes to increasing the sharing of your posts, RSS Graffiti beats Networked Blogs hands down. While I highly recommend registering your blog at Networked Blogs, I am in the midst of switching al my blog feeds to RSS Graffiti.  Want to know why? Leave a comment,and I'll answer.

I;m writing this on the fly,and hoping to finish it tomorrow.After I reset my feeds to RSS Graffiti When I get a question,I’ll know someone wants the answer,and I’ll finish this post.

Suzanne

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Facebook Introduces Timeline - Opinions?

Facebook Timeline: Review ~

Facebook Timeline for personal profiles rolls out within the next few weeks. Samuel W. Lessin, a Facebook product manager, outlined some of the highlights on the Facebook blog last Thursday.  Here is my take on the new changes, including praise,and a caveat. What do you think of the changes? Have your say in the comments below.

Facebook Timeline:Woah! Where did Everything Go?

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FB Tips – Migrate Personal Profile Friends to Page Likes!

How to Turn a Personal Profile into a Page

Frequently, businesses and organizations,and public figures mistakenly create a personal profile instead of a page.There are many advantages to having a page , rather than a personal profile, for your group, business ,or organization. For example: pages are not limited in the number of ‘Likes’ they can have,other pages can tag your page,making it easier to do cross-promotions,and there are numerous Apps only available to pages. These easy steps will help you convert your personal profile into a page,so all your ‘friends’ turn into ‘Likes’, and your profile pictures will be transferred.

First-Save Your Facebook Profile Information

When you convert your profile to a Facebook Page, the Facebook program transfers your profile pictures. and adds your friends as people who like your page. However, no other content will be carried over to your new page, so be sure to save any important content before beginning your migration. To avoid losing important content, do the following :

1. Download your profile information. You can download a file that contains all of your sent, and received messages and all of the photos and videos you’ve uploaded to Facebook.
2. Set up a personal profile, if you don’t have one already,and ‘Like’ Your page using the new personal profile.Appoint your new personal profile as admin of any groups or pages that you currently manage using the profile. The account you’re converting will lose its admin rights during the conversion process.-Remember to include any networked blogs in this conversion as well.

Next Convert your Profile Into a Facebook Page

When you are ready to convert your profile to a Page, Go to  the Facebook Page Creation Migration Page.
When setting up your Facebook page,you may find my article ‘10 Easy Steps to Setting up A Facebook Page’ Helpful.
Be sure to leave a comment and let me know about your new Facebook page,so I can personally pop over and congratulate you!

Suzanne

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Facebook Expands Tagging While Rolling Out Privacy Clarity!

Tagging! Tagging! Everyone Everywhere!

Tag You're It!

Facebook recently unveiled changes to make it easier to share posts, photos, tags, and other content with exactly the people you want,even days after you've posted. The most lauded changes however, are the ability to approve tagged photos before they appear on your profile, the new ability to tag EVERYONE- friend or not on Facebook, and now even non-smartphone users can 'check into' locations. How will Facebook's new changes affect the way you use Facebook?

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Facebook.com/business Review-Read This!

Facebook Unveils Business Friendly Section!

Facebook unveiled a new online guide to help small businesses use their social networking site. How helpful is 'Facebook for Business'?

What is Facebook for Business?

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Promote Your Business Using Facebook Events

How To Create Facebook Events

Using Facebook Events to promote your group or business is a great strategy, Here are the basic steps involved in creating a Facebook event using the ‘Events App’. Further posts will cover how to spread the word about your event, how to promote your page and business using your event, why you want to create a new event each time, and more helpful tips. Questions? Comments? Don’t be shy! Drop me a private comment below, and mark it private if you rather it not be shown.
Steps for creating Facebook Events

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Setting Up Facebook Pages: Create a Page in 10 Steps!

Want to Set Up a Facebook Page? Here's How!

There are several reasons you might want to set up a Facebook page, Facebook pages are a great way for people who don't know you, to establish a connection with your product,service,or business.Facebook is second only to Google in usage as a search engine, so if you want to ‘get found’,set up a Facebook page! Setting up a basic Facebook Page can be done in about an hour using these ten steps:

1. First, login to Facebook with your personal profile.This will make it much easier to manage your Facebook pages. Even if you are creating a page for another business, you will want to set up the page in this manner.
   
2. Then, go to the 'Create a Page' Section on Facebook. Usually,you can find a link to this section in the bottom left hand column of another page. Can't find the link? Here it is: 'Create a Page'.
   
3. Next, decide which type of page you are going to create. There are six main categories to choose from: local place or business; company,organization or institution; brand or product;artist,band or public figure; entertainment;and cause or community. Click the category which best suits your purposes.If you make a mistake,you can adjust your category later.
   
4. Now, choose a sub-heading, where applicable.Currently, only the 'causes' section does not have any subheadings.
   
5. Complete the basic page information. After entering the name of your page, accept the terms,and click 'Get Started'.
   
6. Confirm your category. If you want people to stop in at your place, be sure to choose 'local business'.
   
7. 'Like' your page, and complete all the information fields.
   
8. Upload a picture to help people identify with your page.No camera? No problem! Use a public domain picture, or create a logo using a photo editing suite like Picnik.
   
9. Are you a local business? Be sure to adjust your map and post your hours!
   
10. Spread the Word! Treat it like a grand opening! Invite Facebook friends to see your page.Import contacts from your email list too.When you have 25 fans, you will be able to create a username for your page, so get the word out there!

Voila! Your page is created! Remember to post an update to welcome people to your page.Note:If you are creating a page for someone else, first click 'Use Facebook as (name of page)' in the right hand column.

Remember, new messages are posted, above earlier messages,so you will want to create a welcome page, but this tutorial is just about setting up a Facebook page, we'll go into how to create a welcome page in another article.

Now it's your turn-What are your Facebook page concerns? Leave your comment below, and I'll do my best to answer your questions.

Suzanne 

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